Here’s what to look out for on the linking site: You should continue monitoring your backlinks, even after you’ve gotten them. What are bad links? Well, we’ve covered this in detail elsewhere, so here’s a checklist:Īnd watch out! Good links can go bad, too. Let’s explore each of these factors that might incite a Penguin penalty. Maintain the number of keyword-containing anchor texts linking to your site at 4% or less. Link anchor texts: It can look suspicious if you have a large number of keyword-rich anchor texts. Link velocity: Google may judge good links as bad if you gain a lot of them in a short amount of time.ģ. Link source: The link comes from a source that’s either too unrelated to your business or has a poor reputation.Ģ. Being part of the core means the algorithm now works in real time and pays attention to each page on your site.Ī link is unnatural if it has any or all of these attributes:ġ. The Penguin algorithm, which has become part of Google’s core algorithm, is out to find and punish unnatural link building. Your site’s backlink profile can help or hamper your chances of success. So, you don’t want to build backlinks that only work against your marketing effort. To protect this ranking factor, Google has developed extensive algorithms to punish spammy websites, penalize sites that violate their rules and give more credence to brands that searchers love and respect. In fact, backlinks are one of the two most important ranking factors of the search giant. Google still places a ton of value on backlinks. Let’s explore 12 easy ways to earn authoritative backlinks that Google loves and respects.īut hey, before you rush out to grab those easy backlinks… A Word of Warning Yes, easy backlinks do exist-and they can be high quality, too.
You can build a strong backlink profile without too much time or effort if you know where to look for easy backlinks.
Earning links is hard if you don’t know how to find shortcuts.īut link building doesn’t have to be laborious.
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